Herman: What are you working on now that people can look forward to? Going to a new company, obviously everything is new. Why did you want to mark your new beginning with the song? I am a New York City-based journalist specializing in international music and media with a focus on the Asian pop culture market and its trends. Herman: Prior to the song’s release, you actually released the “#Holo” YouTube video series, where you shared conversations with peers in the industry about what company you should move to. Lee Hi: Good, and it’s good to be busy. For me, it’ll be the same. But when artists under a company say, “This is the reason why I love my company,” that’s the best answer I could get. What’re you going to get from this?” But I actually think my old company and my new company are both very great at their own things, but they’re two different companies. The only difference is that I’m being more hands on and checking a lot of details; I’m tailoring it to fit myself. My first book "BTS: Blood, Sweat & Tears" is out on Aug. 11. Starting anew with AOMG, Lee Hi aims to be sharing more of her sonic self with the world, and already has more music in the work following the rollout of “Holo,” her first formal single since May 2019’s “No One.” (She also featured on Chanyeol and Raiden’s “Yours” this year.). Lee Hi: Personally, when I thought about this song, it comforted my mind. © 2020 Forbes Media LLC. etc.” That’s them doing their job. I was thinking about how loneliness doesn’t only take place when you’re alone. After reports the singer was in talks to sign on to Jay Park 's hip hop label AOMG, the label confirmed the news on Twitter on July 22 KST. Lee Hi’s new beginning launched on Thursday (July 23) with the release of “Holo” via a music video that is both heartwarming and reflective in the … July 23rd, 2020. 2020년 JTBC의 음악 예능 ‘비긴어게인 코리아’에서 출연한 이하이는 대체불가한 음악적 재능을 증명하며 약 1년간의 공백을 성공적으로 메꾸는 데 성공, 대중의 기대를 충족시켰다. Lee Hi: As it came closer to the end of my contract, a lot of companies contacted me. Lee Hi: A lot of people have asked me this question. And in an interview with Elle Korea, Lee Hi revealed the real reason why she decided to sign with AOMG following her departure from YG Entertainment after her 7-year exclusive contract. Lee Hi’s new beginning launched on Thursday (July 23) with the release of “Holo” via a music video that is both heartwarming and reflective in the way it relays the encouraging message of the song – the title is the Korean word for “alone” – with a depiction of of Lee Hi spending time and saving a young girl, ostensibly a stand-in of herself, while waiting for loneliness to stop. So sometimes there were periods where I wasn’t able to put out my music as rapidly as I’d like, and fans would be missing it. It’s chaotic lately, you know? In the beginning of the year, I was already going to meetings with different companies but not even people close to me knew about it. I feel really proud of it. Herman: YG has a reputation of artists taking quite a while between releases, including yourself. Lee Hi revealed why she chose to sign with AOMG in an interview with ' Elle ' magazine. Herman: What does “Holo” mean to you? I also have a close friend, Code Kunst, under AOMG, who also moved from another company [HIGHGRND, a YG subsidiary] to the company, and he told me good stories about the company. Herman: On the teaser art for “Holo,” you featured the verses: “I’m gonna stop cryin’, stop feelin’, stop thinkin’ ‘bout you, my babe / Not gonna cry anymore, gonna breakout / And gonna take more care of myself / I’m gonna stop.” What about this made you want to emphasize it specifically ahead of the song’s release? I’m putting my best effort into it, so I hope people stay tuned and check it out. I hope to change that. You’re mentioning how you hope to release some new collaborations, so do you hope that you release more songs under AOMG, with a speedier timeline? Tamar Herman: “Holo” is your first song in over a year, and your first release under your new label AOMG so how are you feeling about sharing it with the world? The same comfort that I felt when I received the song, when I made the lyrics, I want to share. Lee Hi has officially signed with AOMG! There’s not much a difference overall though, as it’s still my same style music. In her new song “Holo” South Korean songstress Lee Hi spends its soulful R&B length offering introspective comfort, vacillating between mournful reflection and exuberant hope bolstered by a euphoric choral backing. Prior to its release, Lee Hi opened up about “Holo” and her shift to AOMG. Lee Hi: When I was talking to our CEO, DJ Pumkin, I was saying that Loco is the artist I most want to work with. You may opt-out by. But I found out that a lot of people were rooting for me, and had their eyes on me, so I felt like it was a way to show people and settle their curiosity by talking with my friends in the industry.